Privacy Policy for Qualiteeth
Effective Date: 27.01.2025
At Qualiteeth, your privacy is of the utmost importance to us. We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy explains how we collect, use, protect, and share your information, including photographs, videos, and other personal data.
- What Information We Collect
We may collect and process the following types of personal data:
- a) Personal Details:
- Name, date of birth, address, phone number, and email address.
- b) Health Information:
- Medical and dental history, treatment records, and clinical notes to ensure proper care and compliance with legal obligations.
- c) Photos and Videos:
- Clinical images or videos for documenting treatment progress, education, or marketing purposes. Photos and videos used for marketing will only be shared with your explicit written consent.
- d) Payment Information:
- Billing details and transaction history to process payments for services provided.
- e) CCTV Footage:
- For security purposes, CCTV cameras operate on our premises.
- f) Website Data:
- Cookies, IP addresses, and browsing activity for enhancing user experience and website performance.
- Why We Collect Your Data
We use your data for the following purposes:
- To Provide Dental Care:
- Maintain accurate health records and provide high-quality, personalized dental treatments.
- To Improve Our Services:
- Use anonymized clinical data for internal education, training, and audits to enhance patient care.
- To Communicate with You:
- Send appointment reminders, updates about your care, and relevant practice information.
- For Marketing (Only with Consent):
- Use anonymized or identifiable photos/videos to showcase our work on our website, social media platforms, and promotional materials.
- For Security:
- Monitor and protect the premises through CCTV systems.
- How We Protect Your Data
We implement strict measures to ensure your personal data is secure:
- Access Control:
Only authorized staff can access your personal data, including clinical records, photos, and videos.
- Data Encryption:
Sensitive data is encrypted to prevent unauthorized access.
- Retention Policies:
Data is retained only for as long as necessary to fulfill legal, clinical, or consented purposes.
- Regular Audits:
We periodically review our data protection practices to ensure compliance with GDPR standards.
- Sharing Your Data
We respect your privacy and do not sell your personal data. However, we may share your data in the following instances:
- Service Providers:
Third-party platforms such as payment processors, appointment booking systems, or dental laboratories.
- Regulatory Authorities:
If legally required, we may share your information with regulatory bodies (e.g., General Dental Council, Care Quality Commission).
- Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right to Access:
Request a copy of the data we hold about you.
- Right to Rectification:
Ask us to correct incomplete or inaccurate data.
- Right to Erasure:
Request the deletion of your personal data, including photos/videos used for marketing, unless required by law or clinical obligations.
- Right to Restrict Processing:
Limit how your data is used in certain circumstances.
- Right to Data Portability:
Receive your data in a transferable format for use elsewhere.
- Right to Object:
Object to the use of your data for marketing purposes.
- Right to Withdraw Consent:
Withdraw your consent for any use of your data at any time, without affecting your dental care.
To exercise your rights, please contact us:
- Email: contact@qualiteeh.co.uk
- Phone: 00447405846577
- Marketing and Consent
We will only use photos and videos for marketing purposes with your explicit written consent. You can withdraw your consent at any time by contacting us.
For example, you may be asked to approve the use of:
- Anonymized photos/videos for before-and-after treatment comparisons.
- Identifiable photos/videos with your face visible for promotional purposes.
- Cookies and Website Data
Our website uses cookies to enhance your browsing experience. Cookies collect non-identifiable data such as browser type, pages visited, and preferences.
- You can manage or disable cookies through your browser settings.
- For more details, see our [Cookie Policy] (if applicable).
- CCTV Notice
CCTV cameras operate on our premises for security purposes.
- Footage is stored securely and retained for a limited time unless required for investigations.
- Only authorized personnel can access the recordings.
- Data Retention
We retain your data as follows:
- Clinical Records: Retained for a minimum of 11 years or until the patient reaches 25 years of age (whichever is longer), in line with GDC and CQC guidelines.
- Photos/Videos for Marketing: Retained until consent is withdrawn or for a maximum of 5 years.
- Payment Information: Retained for 7 years for tax and accounting purposes.
- CCTV Footage: Retained for up to 30 days unless required for legal investigations.
- Complaints
If you have concerns about how we handle your data, please contact us:
- Qualiteeth
- Email: contact@qualiteeh.co.uk
- Phone: 00447405846577
- Address: 171 Manor Rd, Chigwell IG7 5QB, United Kingdom
If you are not satisfied with our response, you can escalate your complaint to the Information Commissioner’s Office (ICO):
- Website: https://qualiteeth.co.uk/
- Phone: 00447405846577
- Updates to This Policy
We may update this Privacy Policy from time to time. The most recent version will always be available on our website. Please check regularly for updates.